Posted by admin on May 27th, 2022

Her Imports (OTCMKTS:HHER – Get Rating) and Data Storage (OTCMKTS:DTST – Get Rating) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, analyst recommendations, dividends, earnings and institutional ownership.

9.0% of Data Storage shares are owned by institutional investors. 1.0% of Her Imports shares are owned by company insiders. Comparatively, 87.0% of Data Storage shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

This table compares Her Imports and Data Storage’s revenue, earnings per share (EPS) and valuation.

Data Storage has higher revenue and earnings than Her Imports.

This is a breakdown of recent ratings and recommmendations for Her Imports and Data Storage, as provided by MarketBeat.com.

Data Storage has a consensus target price of $8.00, indicating a potential upside of 173.97%. Given Data Storage’s higher possible upside, analysts clearly believe Data Storage is more favorable than Her Imports.

Her Imports has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Data Storage has a beta of 0.74, suggesting that its share price is 26% less volatile than the S&P 500.

This table compares Her Imports and Data Storage’s net margins, return on equity and return on assets.

Data Storage beats Her Imports on 8 of the 9 factors compared between the two stocks.

Her Imports Company Profile (Get Rating)

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

Data Storage Company Profile (Get Rating)

Data Storage Corporation provides multi-cloud information technology solutions primarily in the United States. The company offers data protection and disaster recovery solutions; high availability, data vaulting, DRaaS, IaaS, message logic, standby server, support and maintenance and internet solutions. It also provides cybersecurity solutions comprising managed endpoint security with active threat mitigation, system security assessment, and risk analysis services, as well as applications for continuous security and auditing; and voice and data solutions, such as VoIP and data services with fiber optic, coaxial, and wireless networks for businesses to connect from any location. The company offers its solutions and services to businesses in healthcare, banking and finance, distribution services, manufacturing, construction, education, and government sectors. Data Storage Corporation is headquartered in Melville, New York.

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